- Marketing strategy
4 Steps to Knowing What Your Customers Want Better Than They Do
- Social media
- Product design and development
- Business management
IKEA Creates a Fun Vertical Wall Apartment That You Can Climb
To promote the opening of the thirtieth IKEA store in Clermont-Ferrand, France, the Swedish furniture giant teamed up with communications agency ubi bene to install a vertical rock climbing wall covered with IKEA furniture. The nine-meter-tall wall is decorated just like a showroom, except it is fixed in a vertical position, with hand grips and steps installed for rock climbing purposes.
"Mad Men" Writer Biked 17 Miles To The Emmys
Outfitted with a cycling-ready suit designed by Rapha and a GoPro camera, Mad Men writer Tom Smuts led a pack of 15 riders from Santa Monica to the 2014 Emmy Awards red carpet in downtown L.A. in an effort he calls "playful activism" aimed at promoting cycling as a healthy, safe and sustainable transportation alternative.
How the ALS Ice Bucket Challenge Could Change Fundraising Forever
The perks - and pitfalls - of using gimmicks to raise awareness.
The Secret to Making Anything Go Viral
Creating a viral video is like setting out to produce an Oscar-winning film. You can look back at some of the most-shared videos, trying to fathom some sort of recipe for success, but if you try to replicate those vital ingredients your video will most likely feel flat and formulaic.
The Surprisingly Savvy Weird Al Internet Machine
Actually, really, truly, the music parody master's wild success can teach us something about media in 2014.
