IKEA Creates a Fun Vertical Wall Apartment That You Can Climb

To promote the opening of the thirtieth IKEA store in Clermont-Ferrand, France, the Swedish furniture giant teamed up with communications agency ubi bene to install a vertical rock climbing wall covered with IKEA furniture. The nine-meter-tall wall is decorated just like a showroom, except it is fixed in a vertical position, with hand grips and steps installed for rock climbing purposes.