4 Steps to Knowing What Your Customers Want Better Than They Do
Coffee crusaders, backed by caffeine-buzzed venture capitalists, are taking aim at Starbucks with a $7 cup of joe - and you might even consider buying it.
Starbucks is trying to solve one of the most bedeviling challenges for any business that grows as large it has: How can they use design to make every store feel not like a mass-produced product out of Seattle, but rather a bespoke, local coffee shop? And do it within a language that still lets you know where you are?