4 Steps to Knowing What Your Customers Want Better Than They Do
Social's biggest network isn't dying, but it is getting grayer.
Pinterest users will soon see a new search bar that will recommend keywords intended to help generate more specific queries and better search results.
Pinterest, aka the Internet's mood board, has become the standard bearer for brands that want to express themselves visually while simultaneously giving people content to use socially. Here five innovative examples of retailers that are using the platform to tie the digital world back to the physical.
Caribou Coffee's latest out-of-home ad stunt includes two large screens that feature inspiration photos from fans on Instagram and Twitter that are tagged with the hashtag #CaribouInspires.
With a combination of product visuals, social curation and a wealthier, more aspirational shopper, Pinterest is ready to throw its hat in the ring as an emerging marketing platform for retailers.