4 Steps to Knowing What Your Customers Want Better Than They Do
From retro/vintage to monochromatic to high contrast, here's a rundown of five popular photography styles and how you can achieve each of these looks with the images you use for your website or in your marketing campaigns.
If you're a new business, you only get one chance to make an impression. These websites do the job brilliantly.
Rower Alex Gregory conquered his battle with anxiety to claim the top prize in his field, winning gold in the coxless four at the London Olympics with teammates Tom James, Andrew Triggs Hodge and Pete Reed.
Created by Neenah Paper, The Beauty of Letterpress is an online resource and showcase featuring the best and most innovative work in the industry today, with monthly issues curated by prominent designers. In addition, the community is assisting the Hamilton Wood Type & Printing Museum in their efforts to relocate and effectively salvage a priceless piece of letterpress history.
In order to capture potential new customers in the fleeting seconds when they first encounter your brand, you must know your target audience, study their motivations, their habits and their language, and then shape your marketing strategy around those elements.