- Marketing strategy
4 Steps to Knowing What Your Customers Want Better Than They Do
- Social media
- Product design and development
- Business management
Love or Hate It, Why Predictive Analytics Is The Next Big Thing
Predictive analytics is the use of statistics, machine learning, data mining and modeling to analyze current and historical facts to make predictions about future events -- and it has invaluable applications for brands for sales and marketing.
Google+ Pages Dashboards Now Link to Google Analytics
If your company's Google+ page links back to your website and your site also uses Google Analytics, a Google+ card will appear in your dashboard, showing the number of new visits, unique visitors and pageviews for your the site linked to that page.
The Moneyball of Social Analytics
Can sound science predict the way that people will use social media, and can we apply that knowledge to achieve specific business goals?
Using Google Analytics to Power an Effective Q&A Strategy
Your users are coming to your site with questions. Provide them with a more valuable experience and position yourself as an expert in your niche by answering those questions on your website.