4 Steps to Knowing What Your Customers Want Better Than They Do
The Coca-Cola Company is the most powerful global corporate brand, according to a recent survey from CoreBrand, which polled 10,000 business professionals on their impressions of top brands based on two criteria: familiarity (how well is the brand known?) and favorability (does the brand have a positive reputation, well-regarded management and good investment potential?).
Fit is a great concept, at least in theory, but so is what diversity experts call inclusion to ensure that people who happen to be different are given fair consideration.
It's every marketer's dream: produce a company video that goes viral or gets nominated for an award. That's easier said than done. Often when trying to make a video a huge success, companies forget the end game is the customer, not the publicity.
According to Coca-Cola, the corporate website is dead. Inspired by the power of storytelling to cultivate engagement, the company has re-launched their corporate website, "Coca-Cola Journey," as a highly visual, sharable digital magazine. Featuring content themed around pop culture, social media, brand history, marketing campaigns, recipes, career advice and more, the website is a far cry from the traditional corporate website - in a good way.
To motivate your employees to participate in your corporate-giving program, give them a choice among charities and match their contributions.