- Marketing strategy
4 Steps to Knowing What Your Customers Want Better Than They Do
- Social media
- Product design and development
- Business management
This Concept Mercedes Generates Power From Its Paint Job
If solar cells can be painted on walls, then why not on cars? Take a look at this Mercedes concept car, the G-Code, which is covered in a "multi-voltaic silver" paint. It's like a solar panel on very fast wheels.
Gus Van Sant Directs Trio of Breathtaking Spots for the BMW i8
Leave it to the auteur Gus Van Sant to take some of automotive advertising's biggest cliches - self-glorifying narration over footage of a luxury car in the desert - and somehow turn them into something beautifully compelling.
Google Is Becoming A Car Manufacturer
Google is taking a detour into the world of automobiles by becoming a carmaker. But not just any car: a 100 percent self-driving vehicle with no steering wheel.
Honda Responds to Customer Tweets With Real-Time Vine Videos
Honda plans to respond to tweets from customers with real-time Vine videos as part of a new ad campaign. The Vine videos, which will come in response to tweets using the hashtag #wantnewcar, will encourage users to swap their old cars for new Hondas.
Lexus Promotes New Sedan with "Amazing" Interactive Microsite
Lexus's new promotional site, "The Amazing Mix," mixes up surreal clips with the touch of a keyboard.