The U.S. economy is getting better – I can tell. After four dry years, business is finally picking up, and small business owners are able to invest in marketing once again. That is not to say that as a country we’re fully rolling - but there is light at the end of this long recession tunnel.
The best thing about tough economic times is that we are forced to learn how to become more frugal and use our dollars more wisely. This is also true when it comes to marketing your business. 2012 marketing budgets are not at 2007 levels yet, but they have been steadily increasing.
There are many creative ways to effectively stretch your marketing budget in order to gain more exposure. Here are a few ideas to get you started:
In order to be able to measure your marketing efforts reasonably, we suggest that you stick with a program for at least 3-4 months. Don’t place an ad for a month and expect results; that is not enough time to determine if the program is working or not, and you would be better off saving those funds.
In essence, no business is engaged in every marketing activity available to them. Choose the activities that make sense to your business and budget, and follow a consistent plan. Chances are you will see results that will not only pay for the marketing campaign, but will bring in more revenue – that is the beauty of effective marketing!
As always, if you need professional help, count on the Pulse Team. Your first consultation is free of charge, and we offer unrivalled rates and payment plans. Call (207) 947-9333 or email us today to schedule your appointment.