The next “big thing” in marketing may not be in the areas of whiz-bang technology, but rather in the blocking and tackling techniques of adept career direct marketers.Great writing still rules. And those who spend more time storytelling and less time figuring out the next big “Ninja technique” will be the winners for the long haul.
Ninja techniques create revenue events. Great copy and creative approaches create businesses. The best copywriters are always ahead of the curve.
And because of their insatiable curiosity and need to research everything at the deepest level before putting pen to paper (or pixel to screen), they are in the best position to “heed warnings” of what is happening in the marketplace and what will make people move to action.
Here are three insights on writing from master copywriter Parris Lampropoulos:
Bringing your experts together on a regular basis to meet, debate and see what sparks fly when they get together in a moderated discussion.
Those sparks have a way of turning into terrific story ideas.
Authority is a concept embedded in copywriting — not only writing about a topic but making a sustained commitment to knowing it at the deepest level. Before you write about anything, research everything.
The best copywriters know this: Always take the time to probe your editors, gurus and experts to make sure there is not more material in those incredible brains that could create breakthrough articles or concepts.
The process will lead to more compelling promotion copy — and yes, more sales of your product or service.