How Michel Gondry and BBDO Made Muscle Music for Gillette
Listening to music is crucial to most people's workouts, but what if you could make music through exercise itself? Gillette tries just that in an experimental two-minute video that doubles as a deodorant ad. They recruited NFL players and other high-caliber athletes, closely recorded their movements in a recording studio outfitted like a gym, and built a musical track, beat by beat, layer upon layer, muscle upon muscle.
- Published: Tuesday, October 8, 2013
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